Daniel Moreno
[ CAREER ]

Problems that turn into structure, structure that drives impact.

Driven to solve real problems and build systems that hold up long after the project ends.

I think of a design system as living infrastructure that keeps product and business running, not a set of rigid components. I work side by side with engineering, always focused on real impact for the people who use it and the people who decide on it. I use AI as a real part of the process, from research and discovery through delivery, working hands-on in front-end development too.

[ EXPERIENCE ]
Mid-Level Product Designer05/2026 · PRESENT
TRACKFY · WAKECAP
  • I work across the full cycle of B2B products for industrial operations: from problem investigation to validating and tracking solutions.
  • I run discovery, research, and user testing, backed by product data and behavioral metrics.
  • I structure journeys, flows, information architecture, and prototypes in Figma, working closely with Product, Engineering, and Customer Success.
  • I lead the evolution of Trackcore, Trackfy's design system, bringing Figma and Storybook closer together for a more consistent handoff.
  • I use AI throughout the process: research, analysis, prototyping, and documentation.
Junior Product Designer07/2025 · 04/2026
HIPERBANCO
  • Responsible for the full design cycle in a Fintech/BaaS context, from discovery to client validation.
  • I mapped journeys, ran benchmarking, and led discovery to shape hypotheses and guide product decisions.
  • I evolved low-fidelity solutions into interactive prototypes and responsive interfaces for web and mobile.
  • I tracked conversion, engagement, and drop-off metrics to validate and improve the experiences.
  • I used AI and agents to automate tasks and support analysis throughout the process.
Mid-Level UX Designer11/2023 · 10/2024
UDS TECNOLOGIA
  • I worked on SaaS products and whitelabel projects, including One Benefit and Play+.
  • I led discovery, interviews, and benchmarking to investigate business problems and user needs.
  • I developed wireframes, interactive prototypes, and interfaces for web and mobile, validated through usability testing.
  • I worked with design systems and interface standards to cut down on rework across products.
UX/UI Designer01/2022 · 10/2023
INNOVATS
  • I worked on the Tourism and Transportation modules of InCity, the company's Smart Cities product.
  • I ran user research, heatmap analysis, and usability testing to support product decisions.
  • I developed wireframes, mid- and high-fidelity prototypes, and contributed to a design system based on Atomic Design.
  • I also contributed to the company's visual identity and the redesign of its institutional website.
[ EDUCATION ]
Associate Degree in Product DesignUNIFACS
Technical Diploma in LogisticsSENAI · 2021
[ LANGUAGES ]
PortugueseNATIVE
EnglishADVANCED · C1
[ CERTIFICATIONS ]
UX/UI DesignCUBOS ACADEMY
Design Thinking: Enabling SolutionsALURA
Foundations of User Experience (UX) DesignGOOGLE
[ SKILLS ]
Product DiscoveryUX ResearchDesign SystemsPrototypingProduct AnalyticsAI Applied to DesignProduct DesignUX/UI DesignInformation ArchitectureJourneys & User FlowsUsability TestingDesign TokensComponentizationDesign System GovernanceHandoffProduct QA
[ TOOLS ]
FigmaFigJamProtoPieClaude DesignStorybookAdobe IllustratorAdobe PhotoshopMixpanelHotjarMazeUserZoomDovetailTypeformGoogle FormsNotionJiraAzure DevOpsClickUpSlackChatGPTClaudeGemini