Daniel Moreno
Product Designer * UX/UI Designer * Product Engineer
Daniel Moreno

Ideas that turn intoproducts.

Before I sketch a single screen, I want to understand the people and the business behind it. From discovery to code, I build what actually works: research becomes a decision, a decision becomes a product, and a product drives impact, with AI accelerating every step along the way.

TRACKFY | WAKECAP ·HIPERBANCO ·UDS TECNOLOGIA ·FINSTACK ·DÊAGADÊ COSMÉTICOS ·VEROCARD ·INNOVATS ·CUBOS ACADEMY ·PAYBROKERS ·INSTITUTO IDEIAS ·MONDONEX ·ESSENTIA PHARMA ·TRACKFY | WAKECAP ·HIPERBANCO ·UDS TECNOLOGIA ·FINSTACK ·DÊAGADÊ COSMÉTICOS ·VEROCARD ·INNOVATS ·CUBOS ACADEMY ·PAYBROKERS ·INSTITUTO IDEIAS ·MONDONEX ·ESSENTIA PHARMA ·
[ IMPACT ]
[ 01 ]30,000

Safety alerts monitored

The technology behind the operation I'm part of today (Trackfy | WakeCap) has already logged that volume over a 6-month period, protecting 50,000+ workers.

[ 02 ]42+

Partner digital banks

I played a central role designing Hiperbanco's BaaS and CCB products, infrastructure used by dozens of partner financial institutions.

[ 03 ]8,000+

Companies served

I played a central role designing the financial infrastructure SaaS (FinStack), now with 1.8 million active cards.

[ 04 ]8

Different industries

Financial/banking, industrial, e-commerce, streaming, cosmetics, real-time monitoring, public sector and social services.

[ 05 ]13

Real products delivered

From fintech to industrial IoT, always from discovery to a shipped product, often as the sole designer owning it end to end.

[ CURRENTLY ]

I'm currently at Trackfy, part of the WakeCap ecosystem: technology for industrial operations that brings together real-time data, safety, and field productivity, connected to our own line of physical devices. I also lead the evolution of Trackcore and its Storybook, bridging Figma and code with AI accelerating the process.

[ EXPERTISE ]

Skills

[ 01 ]

Discovery & Research

From hypothesis to validation with real data.

Product DiscoveryUX ResearchUsability TestingJourneys & User Flows
[ 02 ]

Product & UX/UI

Interfaces that solve, not just impress.

Product DesignUX/UI DesignInformation ArchitecturePrototyping
[ 03 ]

Design Systems

Consistency that scales with the product.

Design SystemsDesign TokensComponentizationHandoff
[ 04 ]

AI & Data

AI as a real part of the process.

AI Applied to DesignProduct AnalyticsProduct QA

Pain that turns into an idea. An idea that turns into real impact.